Top 5 Free-to-Play Games in Mexico Q2 2024

In the second quarter of 2024, the free-to-play games market in Mexico saw some interesting trends. Here’s a detailed look at the performance of the top 5 games: Free Fire: 7th Anniversary, Squad Busters, Roblox, Pizza Ready!, and Subway Surfers.

Free Fire: 7th Anniversary experienced significant activity throughout the quarter. Downloads peaked at around 387K in mid-April before settling to 312K by the end of June. Revenue fluctuated, reaching highs of about $577K in early April and stabilizing around $525K by the last week of June. Weekly active users saw a decline from 25.1M to 22.8M over the quarter.

Squad Busters, launched in late May, saw initial high downloads of 1.8M but dropped to approximately 80K by the end of June. Revenue remained relatively stable, peaking at $66K in late April and maintaining around $54K towards the end of the quarter. Weekly active users started at 1.3M, then fluctuated, ending at 687K.

Roblox showed a steady performance with downloads ranging from 221K to 288K. Revenue was consistent, starting at $435K in early April and ending at $446K in late June. Weekly active users increased from 7.6M to 8.2M over the quarter, reflecting a growing engagement.

Pizza Ready! had a relatively stable download rate, starting at 309K and ending at 235K. Revenue remained modest, with weekly earnings around $1K. Weekly active users saw a steady increase from 839K to over 1M by the end of June.

Subway Surfers maintained consistent downloads, ranging from 117K to 211K. Revenue was stable, averaging around $1.7K weekly. Weekly active users faced a slight decline, beginning at 7.2M and ending at 6.1M.

These insights were provided by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.